ACCS: Plan de superación

FEBRERO

Curso de Relaciones Públicas / 21 al 24

Síntesis

De las relaciones públicas: Conceptos, funciones, características, fundamentos, tendencias, estrategias y tácticas, responsabilidad. Mix de comunicación, comunicación social y sistema organizacional. Importancia de la planificación de las relaciones públicas en relación con la identidad e imagen de la institución.

Planificación de Relaciones Públicas y establecimiento de Estrategias a corto y mediano plazo.

Comunicación  mediática  en  la  gestión organizacional y  en  la  construcción  de  la imagen  pública. Prácticas actuales.

Más información

Yanelis Vicente Pérez, capacitadora / Tel.: 21 32 3058 / guantanamo@accs.co.cu.

 

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